Bupa

Driving traffic online

Bupa is an international healthcare company with customers in over 190 countries. Following the launch of the new brand identity we were briefed to develop best practice principles for online banner advertising. Our principles contained technical standards and advice as well as a variety of sample ads designed to inspire, demonstrate how to stand out in the cluttered and fast-moving online environment, drive traffic and get a message across quickly and succinctly whilst reflecting the new brand personality.