Empowering small retailers
eBay launched a campaign to address the issue of big brands restricting the rights of small retailers that sell their goods at discounted prices online. We developed the name ‘Campaign for Consumer Choice’ to promote awareness and encourage support. We visually interpreted the campaign, devising an overall identity including a logo, a petition based website, a blog, a poster campaign and other promotional collateral. Over 175,000 people signed up to the campaign in six months, exceeding all expectations.