Branding an internal support team

eBay’s business customer sales and support teams are merging to become Merchant Development. This marks a renewed focus on eBay’s sellers in order to promote a world-class sales organisation. Farraday was asked to develop an internal brand for Merchant Development which would convey its strategic importance within the business. The look and feel is hi-tech to represent ‘redefining commerce’, but does not lose sight of the valuable personal relationships that will drive its success.