eBay

Bringing complex information to life

eBay’s Online Business Index is a quarterly publication which documents the findings of an independent survey into trends in online retailing, not just on its own site but in general. Colourful and engaging graphics are used to interpret the findings in the most immediate and accessible way. Following its success we launched ‘Online Business Barometer’ in Germany, which came with challenges including how to translate well-known British phrases into something meaningful in German – transliteration rather than translation.