Encouraging employees to seize the moment

eBay stages an annual conference for 300 marketing, operations and advertising professionals across Europe. Our brief was to create an energetic visual identity to unite all messages before, during and after the event. ‘Right Here Right Now’ was the theme designed to encourage staff to seize the moment. Using the Fatboy Slim track as an inspirational theme song for the event, we developed a lively graphic treatment for use on and offline, including a powerful animation to brand the experience and strong messages to challenge employees.