Developing an inspiring identity

eWIN stands for eBay’s Women’s Initiative Network, a completely voluntary programme which is run independently from the business, allowing women across the European operations to build and develop their own network and focus on their professional development. We were approached to develop an identity and all membership collateral. We developed branding that aligned with the eBay identity, but which could stand alone. We also designed communications collateral with a strong, playful and flexible visual language.