Freshfields Bruckhaus Deringer

Engaging staff in a difficult transition

The Infrastructure Consolidation Project aims to future-proof outdated IT systems in order to deliver a more resilient and secure system. The new IT system requires a behaviour change internally. We were tasked with developing communications materials to explain the new ways of working in a simple but engaging way to employees who were resistant to change. We developed a ‘how to’ animation supported by a desk drop and poster campaign to support this migration in the UK, Spain, Italy, France and Germany.