Impress branding and guidelines

When Impress rebranded there were many practical issues in terms of application of the new identity. A multinational company which regularly transacts business in 6 languages, has factories on 5 continents and is the product of numerous mergers and acquisitions - the legacy issues and practical constraints we needed to address were legion. However the result is a cohesive identity which caters for localised customisation whilst still bringing a sense of unity and brand value to the Group.

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