BRANDING & IDENTITY DEVELOPMENT: ACTON HOMELESS CONCERN
Raising the profile of a charity
Acton Homeless Concern is a voluntary organisation and around 150 people attend its two centres every day. We were tasked with branding the charity, raising its profile and establishing an online presence. We developed an identity which is fresh and clean but warm and welcoming. The logo needed to convey a sense of support and care – a practical helping hand in times of need. Apart from stationery, literature and a website we also produced a variety of materials to support fund-raising activities.