The Orascom Construction brand was established in the late 90s, but the company had never had a consistent identity.
This identity project was about reviewing and rationalising what already existed. We developed key principles and introduced basic elements that would bring the disparate identity together.
We then produced extensive guidelines to help the company implement their new identity. The guidelines covered everything from the basic brand elements, vision and values, to writing and photography.
SEE HOW WE BROUGHT THE BRAND TO LIFE
Orascom Construction is a leading global engineering and construction contractor based in Cairo. Their primary focus is on infrastructure, industrial and high-end commercial projects in the Middle East, North Africa, the United States and the Pacific Rim. The Group also develops and invests in infrastructure projects.