BRANDING & IDENTITY DEVELOPMENT: EBAY
Branding an internal support team
eBay’s business customer sales and support teams were merging to become Merchant Development. This marked a renewed focus on eBay’s sellers in order to promote a world-class sales organisation. Farraday was asked to develop an internal brand for Merchant Development to convey its strategic importance within the business. The look and feel is hi-tech to represent ‘redefining commerce’, but doesn’t lose sight of the valuable personal relationships that will drive its success.
GO BACK TO THE
HEROES CASE STUDY
{"items":["0b2a1346-d53e-411b-be6c-4f55c3de3d2e","df940149-3430-498a-a05d-e2b4ba86cb1f","dccb1282-6155-456e-9306-2efc544af134","98af0d1b-60ca-4a79-b1e8-9df4ae971dc4","30c55831-182f-4e2f-a4fb-0a93ae1693fd"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fit","cubeRatio":1.3333333333333333,"isVertical":false,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":true,"isColumns":false,"isSlideshow":false,"cropOnlyFill":true,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.3333333333333333,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":5,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"center","scrollSnap":true,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":1,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":false,"gotStyleParams":true,"selectedLayout":"4|bottom|1|fit|false|1|true","allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"galleryHorizontalAlign":"center","galleryVerticalAlign":"center","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(255,255,255,0.2)"},"textBoxBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":{"themeName":"color_12","value":"rgba(87,87,87,1)"},"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":4,"useCustomButton":false,"customButtonText":"","itemOpacity":{"themeName":"color_14","value":"rgba(171,171,171,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"proxima-n-w01-reg","preset":"Heading-M","editorKey":"font_5","size":25,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 25px/1.4em proxima-n-w01-reg,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonFont":{"family":"open sans","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em \"open sans\",sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":4,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":464,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2570,"galleryHeight":469,"scrollBase":0}}