BRANDING & IDENTITY DEVELOPMENT: EMPAC
Empac (now Metal Packaging Europe) was a Europe-wide trade association. At the time of this brief it had been in existence for over eight years, however its identity had become tired and was neither memorable or practical. We created a brand mark which reflected the newly evolved organisation and the industry it represents. We then applied it to all of the communications collateral including stationery, printed literature, presentations and online.