CORPORATE MARKETING: EMPAC
Promoting business and environmental sustainability
Empac (now Metal Packaging Europe) represented the producers of rigid metal packaging throughout Europe. It lobbied the European Parliament, governments, brands and retailers alike on matters of business and environmental sustainability. Concise literature was developed around the ‘precious’ theme to reinforce the idea of frailty because an established industry and the environment are under threat from new packaging materials and Empac needed a compelling theme to unite its messages.