BRANDING & IDENTITY DEVELOPMENT: IMPRESS
When we rebranded Impress (now part of Ardagh) there were many practical issues in terms of application of the new identity. It was a multinational company which regularly transacted business in six languages. It had factories on five continents and was the product of numerous mergers and acquisitions. The legacy issues and practical constraints we needed to address were many. However the result was a cohesive identity which catered for localised customisation whilst still bringing a sense of unity and brand value to the Group.