CORPORATE MARKETING: IMPRESS
For Impress (now part of Ardagh) we developed a very flexible literature system that allowed for six different divisions with very different products being sold in very diverse markets, from pet food to paint. Impress had a large factory at Montecchio in Italy. For the 10th anniversary they staged a two day industry conference requiring promotional material to advertise the event and then collateral for use on the day. We extended the literature system to accommodate these special event requirements.