CORPORATE REPORTING: JUMEIRAH GROUP
Annual report 2010
Jumeirah’s core essence is summarised in a simple statement: ‘stay different’. It’s the company’s promise of delivering imaginative and exhilarating experiences in culturally connected environments, offering guests a thoughtful and generous service. It emphasises Jumeirah’s unique style in which each hotel’s personality and the characters of individual colleagues are encouraged to shine. In this year’s report we celebrate some of the things which help Jumeirah to stay different.