CORPORATE REPORTING: JUMEIRAH GROUP
Annual report 2016
Innovation is in Jumeirah’s DNA. For twenty years the Group had pioneered revolutionary ideas that have been widely emulated. From the first "7 star" hotel to specialised degree programmes in hospitality management and the first luxury brand of serviced residences. 2016 was no exception, with conspicuous innovations across the business showcased in the annual report through innovations in technology, construction and marketing techniques.