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Reporting to an unconventional audience

Majid Al Futtaim Properties develops, owns and manages shopping malls and community developments across the Middle East. We produced their first annual review and as such it was really about clearly setting out what the company is, where it has come from and where it is going, with a particular focus on activity during 2011. With only one shareholder – the parent company – the primary audiences are its business partners, potential investors and staff.

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