BRANDING & IDENTITY DEVELOPMENT: RASMALA
Reinvigorating an established business
Rasmala is a leading independent investment management company. Although it was founded to serve Gulf investors, the company’s investment universe and corporate culture had always been international. Headquartered in London, with operating companies in Dubai, Egypt and Oman, the principle purpose of the brand refresh was to clarify and unify the businesses and their activities. The dual language logo helped to reinforce the group's locality and the brand refresh helped to inject new energy into the business.