BRANDING & IDENTITY DEVELOPMENT: BUSINESS IN THE COMMUNITY
Promoting cycling, to from and in work
Business in the Community is a business-led charity focused on promoting responsible business. We were asked to develop a name and identity for a new initiative that aims to get more people cycling to, from and in work. This endeavour needed a straightforward and memorable name, and we also developed a marque that suggested the joy of cycling and harmonised with the existing family of BITC logos.