BRANDING & IDENTITY DEVELOPMENT: BUSINESS IN THE COMMUNITY
Cutting down business travel
Business in the Community is a business-led charity focused on promoting responsible business. Our brief was to develop a name, identity and website for a new programme aimed at encouraging businesses to rationalise travel to, from and in work. We developed the name and the identity to convey the message that it was time to review the daily requirement to travel. The website was designed to showcase success stories of companies that have changed their working practices, and to give other businesses the tools that would enable them to do so too.