Increasing dwell time
Empac (now Metal Packaging Europe) represented the producers of rigid metal packaging in Europe. For their stand at Interpack we designed and built all the digital content, including an interactive digital resource. The touchscreen tables became quite an attraction and significantly increased dwell time on the stand. The content was designed to be dynamic, informative and educational. They were effective when engaging visitors in conversation and they were a great tool for data collection, which led to the release of a new digital newsletter which we designed and built.