CORPORATE MARKETING: EMPAC
Empac (now Metal Packaging Europe) represented the producers of rigid metal packaging in Europe. We designed and built a 200m2 stand for the Interpack packaging exhibition in Dusseldorf to act as the principal focus of the Metal Packaging Plaza. Not only was it the hub for the rigid metal packaging halls and a central meeting place, it also racted as a showcase for innovation in the industry. The stand became a talking point and a focus for the whole show, succeeding in its objective as an informational and educational space designed to excite and inspire.